Tony King, founder of Sellect, has over 15 years of experience in the fashion eCommerce space, having initially focused on developing in-house solutions for Gucci Group and then going on to start the then ground-breaking, CreateThe Group in 2004. In 2012 Tony decided that a best-in-class platform to address the digital needs of the fashion and lifestyle industry was the correct course.

The result is Sellect, a system designed and built from the ground up to meet the precise standards of cutting-edge technology and the online fashion and lifestyle experience. Tony is also the founder and creative director of King & Partners. Today the team at Sellect is a group of talented and passionate individuals backed by a solid and experienced investment team.


The Platform

Watch the Sellect reel


We love what we do. It’s why we work tirelessly and fight hard for what we believe. All this passion inspires the work we do for our clients.

Full Stack Engineer

Take a leadership role and help us build the next generation of eCommerce within our platform and diverse client list.


Sellect is a product created by King & Partners. Get in touch with us here.

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